Vicente Calduch Solsona creates the “Ungüent de Vila-real” at his pharmacy on Mayor Street in Vila-real.

Vicente Calduch Solsona sons open three new pharmacies in Almazora, Barcelona, and Castellón, thus expanding the use of the product.

Laboratorios Calduch is born in Castellón, and the lip balm starts to be marketed under its current brand, Dermo-Suavina.

The Dermo-Suavina Lip balm, distributed until then in a wooden container, changes to a metallic format.

The lip balm moves from the metal container to the iconic plastic container.

Big changes get started, with a focus on regenerating the brand and increasing its expansion across markets.