This Traditional Spanish Lip Balm Brand Gets An Elegant New Look – Septiembre 2017 - Laboratorios Calduch
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This Traditional Spanish Lip Balm Brand Gets An Elegant New Look – Septiembre 2017

This Traditional Spanish Lip Balm Brand Gets An Elegant New Look

Spanish agency Lavernia&Cienfuegos has come out with this elegantly modern redesign for lip balm brand Suavina.

Suavina is a lip protector with a lot of history behind it, ‘135 years taking care of your lips’, as their baseline put it. The design reflects classic product imagery, following the main brief requirement. The packaging design of the lip cream container is a redesign, an updated version of the container they have been using for many years. The surface has been curved and the edges have been rounded to bring the smoothness effect that this type of product requires. The lid shows the brand, which was redesigned from the original brand. It also includes the word ‘demo’, and the date of the foundation of the brand: 1880. The design solution itself seeks to convey both tradition and modernity through elements such as classic typographic composition, sans serif fonts, and debossed letters.

Designed By: Lavernia&Cienfuegos
Client: Laboratorios Calduch
Art Directors: Nacho Lavernia, Alberto Cienfuegos
Packaging Designers: Raúl Edo, Víctor Díez
Graphic Designers: Steve Casquero
Location: Spain

Mouradian, Natalie. (7 de Septiembre de 2017). This Traditional Spanish Lip Balm Brand Gets An Elegant New Look. THE DIELINE, Category: Beauty Health, Substrate: Paper, Paperboard, Cardboard. Recuperado desde: http://www.thedieline.com/blog/2017/8/16/suavina

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